What are AdWords?
Google AdWords is highly effective for drawing traffic to your website. For small businesses, it's a fast way to attract new leads that convert to sales. AdWords or PPC campaigns are an online form of advertising and can be targeted specifically targeted to your audience. Not only that, campaigns results can be easily measured. No matter the size of your business you can be visible in the same spaces as the largest corporations with a worldwide reach.
How do AdWords work?
Campaigns are centred around keywords and phrases for which your business selects to be found on the Google search engine for. The popularity of those keywords is a major determinant of its price, so the skill becomes in discovering the keywords specific to your business, usually a long-tailed keyword that draws the quality, converting traffic to your website. That’s where our expertise comes to the fore.
Google has a highly structured system enabling optimisation of campaigns to achieve ultimate display positions within search engine results pages. We’re Google certified and experienced in running campaigns, so we’ll take the time and hassle of running campaigns off your hands and get results for your business.
What we do
- Perform keyword research
- Set your monthly advertising spend which is reviewable.
- Craft your campaign and content
- Activate your campaign
- Analyse results and optimise
- Produce monthly reports showing results